We know there is a story behind every runner that crosses our finish line. Some of you do it for the Bling. Others, to overcome. Some, for those who can't. We've seen wedding proposals, photobombs, and surprise reunions from runners ages 8 to 80. We watched Kimberly Sheerin, who was told she would never walk again, cross a finish line during the 2012 Disney Princess Half Marathon Weekend.

You are amazing. You motivate and inspire us each and every race weekend, and this year, we want to tell your story to the world.

So… why do you run Disney? Tell us in a 15-second Instagram video tagged with #WhyIRunDisney and the race you will be running in 2014 (see the list below). We will select one runner for each race, from 5K's to our race weekend Challenges, to be featured in a fully produced runDisney video. If chosen, we will send a crew to your hometown to see what motivates you and capture the magical moments during your race weekend.

Ready to get started? Crews are already filming for the Walt Disney World® Marathon Weekend presented by Cigna®. Instagram your video today!


1. Download/Open the Instagram app.

2. Record a video of you telling your runDisney Story. Why do you runDisney?

3. Upload it to Instagram with two hashtags. Use #WhyIRunDisney and the hashtag of the race you will run in 2014 (see the list below).

4. If selected, a runDisney Cast Member will contact you to discuss next steps for the video shoot.


Walt Disney World Marathon Weekend

  • #DopeyChallenge
  • #GoofyChallenge
  • #WDWMarathon
  • #WDWHalf
  • #WDW10K
  • #WDW5K

Tinker Bell Half Marathon Weekend
  • #TinkHalf
  • #Tink10K
  • #Neverland5K

Disney Princess Half Marathon Weekend
  • #PrincessHalf
  • #Enchanted10K
  • #RoyalFamily5K
  • #GlassSlipperChallenge

Expedition Everest Challenge
  • #EverestChallenge

Disneyland Half Marathon Weekend
  • #DumboDoubleDare
  • #DisneylandHalf
  • #Disneyland10K
  • #Disneyland5K

Twilight Zone Tower of Terror 10-Miler Weekend
  • #Tower10Miler
  • #HappyHaunted5K

Disney Wine & Dine Half Marathon Weekend
  • #WineDineHalf
  • #JingleJungle5K